Here is a riddle: How much content could a content creator create, if a content creator could create content?
The answer: A LOT.
Let’s be honest, creating consistent content for your audience can be a lot of work. Whether you work for an agency, own your own business, or work as a freelance consultant, you understand the eternal struggle of remaining on the forefront of your audience’s mind without coming across as spammy. Here is a list of 5 pieces of material you can pull from when you feel like you’ve run out of ideas.
Templates are a great source of consistent content for your business. By template, I mean a refillable graphic that you can circulate regularly. You can fill your templates with quotes, motivational sayings, blog posts or website snippets. It’s a great way to not only fill your feed, but also redirect people to your website.
Be People People
People like people, which means your audience will enjoy seeing people in their feed. Posting customer testimonials is a great way to build social proof with your brand. In the world of digital marketing, this is also called user generated content. UGC is great because it allows your audience to see how other customers engaged with your brand and encourages them to join in.
Of course your audience wants to see your product or service, but they also want to see the people behind it. Posting a monthly “Meet the Team” series is a great way to build repertoire with your audience. Answer questions like what does a normal day in the office look like? What role do you play? What projects are you excited about? Being present and accessible is a great way to personalize your brand.
What insider information do you have to offer? Can you help streamline your audience’s life in some meaningful way? Allow yourself to be creative here – video tape a tutorial or create a graphic if you have the resources. The extra effort will communicate a level of excellence to your audience. If you want to utilize graphics, but don’t have the skillset of a designer, use a free app like Canva.
It doesn’t have to be a cruise to the Carribean. Ask yourself, “who is my audience and what would they benefit from?” If you work for an agency, offer a giftcard to Starbucks or 30 minutes of free consulting. By allowing your audience to tag and repost, you are giving yourself a better chance at being seen by their mutual followers or friends. If you want more information on giveaways, check out Rachel Morrison’s blog here.
Sometimes it feels like social media planning is where creativity goes to die, but it doesn’t have to be that way. Actually, it should be the exact opposite. Content creation should provide you a level of creative expression and freedom. When it comes to planning, just remember, be interactive, feature people, and provide value.