What Metrics Matter on Instagram?

Instagram Chief says post share rates are now the main driver of reach. This means, that as of now, what drives the success of a post is how “shareable” it is, over how “likable” it is. 
Shifting algorithms can mean the key metrics your strategy is built upon have shifted as well – Making sure to stay up to date on what drives engagement is key. 

New ChatGPT Updates

The new ChatGPT 4.0 from OpenAI has created a ton of buzz around their new features including real-time conversational speech, real-time translation, and new vision capabilities. As the world of AI opens and new technologies are released, staying at the forefront of the information is key. Check out the demos released by OpenAI here