Faith Based Counseling Service: Generating Leads with
High Customer Value
Throughout 2024, we worked closely with a faith-based counseling service, expanding their reach and increasing engagement with individuals seeking professional guidance aligned with their values. Our multi-faceted digital marketing campaign utilized a combination of content and performance marketing to yield impressive results, driving leads, boosting brand awareness, and increasing conversions.
Goals
- Increase awareness and engagement with counseling services
- Drive sign-ups for more information about their counseling offerings
- Support book sales and content-based lead generation alongside direct sign-up campaigns
- Improve ROI by optimizing ad spend for high-value leads
Strategy
We implemented a comprehensive, multi-layered marketing approach, including:
- Direct-to-sign-up campaigns targeting people actively seeking counseling support
- Content-based lead generation to capture interested audiences at the top of the funnel
- Book sales campaigns to build credibility and introduce the brand
- Traffic campaigns designed to expand reach and build sustained awareness
Results
Key Takeaways
Balanced Strategy Wins: The combination of direct sign-up efforts with content-based lead generation ensured both immediate conversions and long-term brand growth.
High Engagement Drives Lower Costs: With an engagement cost of $0.64 per interaction and over 27,000 engagements, More2Life achieved significant visibility and audience interaction, strengthening the campaign’s effectiveness.
ROI Optimization: The high conversion potential, paired with a relatively low cost per lead, underscores the campaign’s profitability and long-term value.