Adapting to New Marketing Platforms
Enhancing our knowledge of Google Search, Display, and Shopping campaigns
Google has complex algorithms and metrics that are constantly evolving. At Ashby and Gabriel, we pride ourselves on staying up to date on the ever-changing world of digital platforms and creating cutting-edge strategies that stay ahead of the times.
One of our top clients, Gloo, has an online marketplace dedicated to resources for pastors. They wanted to run Google Search & Shopping campaigns around the Easter holiday.
Our team built out extensive campaigns and ran them with optimization scores of over 92%. Our in-depth knowledge of Google’s complex systems helped Gloo troubleshoot some inconsistencies with their site, and we launched their first-ever Shopping campaign. This led to an interaction rate of 4.39% for one of the search campaigns, which is on the high end of average performance.
85% of New Gloo accounts in the last three months were generated by campaigns managed by Ashby & Gabriel. While those accounts were primarily generated through a freemium model, 15% became paying customers.
Digital marketing is an ever-evolving field with endless platform updates and intricate details that can be hard to master. Ashby and Gabriel is committed to being
the experts to guide you toward success.
