White Label Performance Marketing for 110 Subrands
As a white-label vendor, Ashby & Gabriel manages marketing strategy for our client, a national nonprofit, and their 110 client organizations. We were a day-one partner for this client and have built all of their marketing systems from the ground up.
Creating Systems for Streamlined Onboarding
For event marketing at this scale, we needed to create a streamlined onboarding system for new clients, including gaining access to their social media accounts, submitting and revising creative, and reporting key metrics. Our team developed all campaign request systems. We have successfully executed over 600 campaigns for this client over a period of three years, developing systems that allow us to go from client onboarding to campaign execution in three weeks or less.
Accommodating both Custom and Templated Requests
To best serve our client, we developed a comprehensive catalog of templated ad creative for their lower-cost sales model, offering simplified marketing for their lower-tier clients. Additionally, we developed systems for fully custom creative. Campaigns for this client include:
Landing Page Design with Email Capture and
Ticket Purchase Functionality
Landing Page Design with Email Capture and Ticket Purchase Functionality
Meta Advertising
YouTube Advertising
Direct Mail Marketing
Text Marketing
Email Marketing
Collaboration with Vendors
While our team provides all in-house service for creative design and campaign implementation, we also provide cross functional vendor management, managing our clients video vendor, collaborating with their sales team, and integrating with their in-house account management.
BY THE NUMBERS:
Campaigns metrics from June 2023 to June 2024
Campaigns for Over 50 Event Sites
100
People Reached
3500000
Visits to Event Registration Pages
200000
Average Cost Per Event Page Visit
$ 0
New Event Attendees & Emails Collected
15000
