Pumpkin spice is out and is quickly being replaced by peppermint sticks and the scent of evergreen. It comes earlier and earlier every year, but with the holidays right around the corner, the digital space is competing for the world’s attention. If your business doesn’t already have a game plan for the holiday season, I politely suggest for you to step on the gas! Now is the time to make those big pushes and meet those hard goals before the end of the year.
Here are some things to consider when preparing your content calendars for the months of November – January.
Being tone deaf is ineffective.
This brand I follow was posting about a new merch drop, during the election week. I can promise you that neither me, nor anyone else remembers what they had probably spent weeks or months preparing. If your content pieces are not timely, they will feel misplaced and your audience will feel misunderstood. With the holiday season coming, think about what your audience needs to know and how you can best articulate that information in a creative and relevant way.
“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
Being inclusive is super cool.
One of our clients is based out of South Florida, which has a large jewish community. She thought it would be a smart idea to make note of Hanukkah in our December content calendar. Although a small thing, recognizing your audience and expressing gratitude for them in simple things like this is a great way to grow brand loyalty.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
You want to assist your customer on their journey to complete their holiday to-do list. What could this look like? A couple years ago, Beardbrand created a user-friendly quiz, which helped frazzled girlfriends and wives to narrow in on which beard balm would be the perfect gift for that special man in their life.
Wonder what your customer really wants? Ask! Don’t tell – Lisa Stone
Take the time to consider all of these suggestions, when developing your holiday marketing plan. The extra time and energy you take to develop this strategy will convey a valuable message to your target audience.