The Everglades Trust has engaged over six million people on Facebook to fight for America’s Everglades. If that kind of influence surprises you, you haven’t met Kimberly Mitchell. A ferocious advocate in one of Florida’s most intense political battles, Kimberly is a force to be reckoned with.
Along with a small but passionate team, Kimberly has utilized the power of digital marketing to go toe-to-toe with the ruthless, and deep-pocketed, Big Sugar industry. Their success is equal parts strategy and pure, unadulterated effort.
In 2016, the Everglades Trust had a few thousand likes on Facebook and primarily posted footage of wildlife. Then Kimberly joined the Trust as Executive Director, and the tides turned.