The era of the data tracking cookie is coming to an end, and in Apple’s case, it has come to a screeching halt. Google, on the other hand, has delayed their plan to phase out cookies, which will give digital marketers more time to make necessary changes to their strategies. While this is good news for marketers struggling with new strategies, more changes and roadblocks are possibly in the future. Check out this article for more information on Google’s plan to delay the end of tracking.