The Google Grant:
Power Behind Your Mission
Expert Google Grant Management for Nonprofits
At Ashby & Gabriel, we help nonprofits turn free Google Ads into real-world impact. Whether you want to grow your email list, increase event signups, or simply get your mission in front of more people, we make the Google Ad Grant work for you - without the stress.
What Is the Google Grant?
The Google Ad Grant provides eligible nonprofits with $10,000/month in free Google Ads. That’s up to 120K/year to reach new audiences searching for exactly what you offer, with no cost for ad spend.
What Can You Do With the Grant?
Increase Website Traffic
Bring in more volunteers, engaged audiences, and interest by putting your message in front of the right people.
Increase Website Traffic
Bring in more volunteers, engaged audiences, and interest by putting your message in front of the right people.
Learn More 
Build a Low-Cost Marketing Funnel
Use free search ads to bring in new audiences, then retarget them via email or social media. It’s one of the most cost-effective ways to grow.
Build a Low-Cost Marketing Funnel
Use free search ads to bring in new audiences, then retarget them via email or social media. It’s one of the most cost-effective ways to grow.
Learn More 
Grow Your Email List
Set up lead generation campaigns that invite people to learn more and stay connected.
Grow Your Email List
Set up lead generation campaigns that invite people to learn more and stay connected.
Learn More 
Support Events & Campaigns
Launch or promote seasonal fundraisers, conferences, or drives with timely visibility on Google.
Support Events & Campaigns
Launch or promote seasonal fundraisers, conferences, or drives with timely visibility on Google.
Learn More “Thanks to Ashby & Gabriel, we successfully executed our Giving Tuesday campaign and are excited to tackle many more in the future.”
- Ciarra Smith
Director of Operations at The Hands and Feet
Why Do Search Ads Work?
Laser-Focused Targeting
Only show ads to people in your desired geographic area who are searching for your mission.
Proven ROI
On average, nonprofits see a 5x boost in website traffic and $2–$10 in value per $1 of ad spend when the grant is managed well.
Intent-Driven Audience
Google searchers are already looking for ways to help or get involved. Our job is to make sure they find you.
What Do You Get with Ashby & Gabriel?
Full Campaign Setup & Management
We write the copy, choose keywords, build the campaigns, and manage everything from start to finish.
You approve the final assets.
Strategy + Support
Three onboarding Zoom calls, then ongoing email support and quarterly check-ins to keep your costs low and campaigns sharp.
Grant Application Help
Not approved yet? We’ll walk you through the application. If you can’t get approved after our help, we’ll cancel your contract at no charge.
Live Reporting Dashboard
Access real-time insights on performance—no guesswork required.
Transparent Pricing
$725/month for expert management $0 in ad spend—Google covers it all
We make the process simple, strategic, and stress-free so you can stay focused on your mission.
Eligibility & Requirements
To keep the grant, your campaigns must follow a few simple rules.
We’ll handle this for you, but here’s what you should know:
- Ads must only run on Google Search
- Maintain a 5% CTR or higher (campaigns that we run average over 10%)
- Use mission-related keywords (no terms that are too broad, like “donations”)
- Target specific geographic regions
- Track conversions (sign-ups, donations, etc.)
- Ads cannot promote products, raffles, or giveaways
We design every campaign to not just meet these standards,
but exceed them.
Let Ashby & Gabriel handle the ads so you can focus on the impact.
Full Campaign Setup & Management
We write the copy, choose keywords, build the campaigns, and manage everything from start to finish. You approve the final assets.
Strategy + Support
Three onboarding Zoom calls, then ongoing email support and quarterly check-ins to keep your costs low and campaigns sharp.
Grant Application Help
Not approved yet? We’ll walk you through the application. If you can’t get approved after our help, we’ll cancel your contract at no charge.
Live Reporting Dashboard
Access real-time insights on performance—no guesswork required.
Transparent Pricing
$725/month for expert management $0 in ad spend—Google covers it all
Full Campaign Setup & Management
Full Campaign Setup & Management
We write the copy, choose keywords, build the campaigns, and manage everything from start to finish. You approve the final assets.
Strategy + Support
Strategy + Support
Three onboarding Zoom calls, then ongoing email support and quarterly check-ins to keep your costs low and campaigns sharp.
Grant Application Help
Grant Application Help
Not approved yet? We’ll walk you through the application. If you can’t get approved after our help, we’ll cancel your contract at no charge.
Live Reporting Dashboard
Live Reporting Dashboard
Access real-time insights on performance—no guesswork required.
Transparent Pricing
Transparent Pricing
$725/month for expert management
$0 in ad spend—Google covers it all
Full Campaign Setup & Management
Google Ads
Case Study
Expert Google Grant Management for Nonprofits
At Ashby & Gabriel, we help nonprofits turn free Google Ads into real-world impact. Whether you want to grow your email list, increase event signups, or simply get your mission in front of more people, we make the Google Ad Grant work for you - without the stress.
Expert Google Grant Management for Nonprofits
At Ashby & Gabriel, we help nonprofits turn free Google Ads into real-world impact. Whether you want to grow your email list, increase event signups, or simply get your mission in front of more people, we make the Google Ad Grant work for you - without the stress.
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