The IOS 14 update has posed serious challenges to marketers. We no longer have access to the same amount of data, since users now have the option to opt-out of data tracking. There are, however, strategies around this new system. We’ve traded pixels for custom audiences, and in this 5-minute video, we will explain how you can build retargeting audiences based on people who have engaged with your Facebook page, rather than those who’ve visited your website.
Blog – Strategies For Dealing With IOS 14 & Facebook Ads