Legacy Group Capital Google Ads
Case Study — Q1 2025
In Q1 2025, Legacy Group Capital saw a significant boost in lead generation and ad performance through strategic improvements to their Google Ads campaigns. By focusing on more precise targeting and allowing Google’s algorithm to learn and adapt, we achieved a remarkable 543% increase in leads compared to Q4 2024. Our team was able to dramatically increase leads by striking the balance between algorithmic and human reasoning, which dropped clicks and impressions but significantly improved actual real-world results. Ashby & Gabriel will always prioritize measurable, usable results over vanity metrics, and shifting the focus at Legacy from impressions to leads transformed their Google strategy.
RESULTS
(industry standard: $2.90)
(compared to 687,097 in Q4 2024)
(up from 1.47% in Q4 2024; industry standard: 3.31%)
(compared to 10,109 in Q4 2024)
STRATEGY
Long-Form Keywords
We shifted to more specific, intent-driven keywords, capturing users further down the decision-making funnel.
Localized, Low-Volume Keywords
Many of our clients' competitors could out spend them 100 to 1. Instead of trying to fight through already saturated audiences, we focused on smaller, niche audience segments, enabling better engagement with regional markets with a precision larger groups couldn’t achieve.
Negative Keywords Expansion
By refining negative keywords, we eliminated unqualified traffic, reducing wasted spend and improving lead quality.
Observation-Model Targeting
Leveraged Google’s observation mode to monitor and adjust campaign targeting, empowering the algorithm to learn and optimize in real-time.
Performance Analysis
Lead Growth
The 543% increase in leads is a direct result of more refined targeting and improved audience engagement.
Cost Efficiency
CPC at $1.13 — significantly below the $2.90 industry benchmark — demonstrates effective ad spend and cost control.
Engagement
CTR nearly tripled from 1.47% to 4.09%, indicating improved ad relevance and messaging.
Conclusion
Legacy Group Capital’s Q1 2025 performance reflects a strong, data-driven approach to digital marketing. By embracing advanced keyword strategies, refining targeting parameters, and allowing Google’s machine learning capabilities to optimize in real-time, we successfully increased leads, lowered costs, and improved engagement.
These results set the stage for continued growth and demonstrate the power of smart, adaptive marketing strategies tailored to Legacy Group Capital’s unique audiences.