Proposal - Ashby & Gabriel

Marketing Proposal For Rook

Thank you for considering Ashby & Gabriel as a marketing partner. We believe our experience and values match Rook’s need for strategic growth. Our approach will be optimized for high quality leads and test the end-to-end journey through Rook’s platform.

Basic

Develop a comprehensive marketing strategy, including the integration of paid digital campaigns, email marketing, content marketing, landing page optimization, and design and copywriting as needed
Develop a thorough testing strategy, including audiences, campaign setup, messaging, platform, etc., in order to provide insights into Rook’s target market and efficacy of branding, as well as develop best practices for future marketing efforts
3 campaigns per month, launched on any combination of Facebook, Instagram, LinkedIn, and Twitter
Create and optimize a Hubspot automated email sequence
Weekly strategy phone call to go over campaign performance, strategy, and next steps. Regular phone, Zoom, and email availability throughout the week to collaborate with the Rook team.
Consulting and feedback on the other marketing assets the Rook team develops as needed
Monthly PDF report with key performance metrics

Mid-Level

Develop a comprehensive marketing strategy, including the integration of paid digital campaigns, email marketing, content marketing, landing page optimization, and design and copywriting as needed
Develop a thorough testing strategy, including audiences, campaign setup, messaging, platform, etc., in order to provide insights into Rook’s target market and efficacy of branding, as well as develop best practices for future marketing efforts
3 campaigns per month, launched on any combination of Facebook, Instagram, LinkedIn, and Twitter
Create and optimize a Hubspot automated email sequence
Weekly strategy phone call to go over campaign performance, strategy, and next steps. Regular phone, Zoom, and email availability throughout the week to collaborate with the Rook team.
Consulting and feedback on the other marketing assets the Rook team develops as needed
Monthly PDF report with key performance metrics
Develop one landing page variation per month. Content and design in collaboration with the Rook team
Two content pieces per month, such as a quiz, PDF, downloadable, etc. designed to generate leads. We will create content for these in collaboration with the Rook team
Google AdWords strategy and management
Launch up to two Google display or YouTube campaigns per month. These will primarily be used for retargeting purposes, but can later be utilized for cold audiences as the strategy is implemented.
Assist with the development of an influencer marketing strategy
Bi-weekly email marketing newsletter sent to database of leads

Comprehensive

Develop a comprehensive marketing strategy, including the integration of paid digital campaigns, email marketing, content marketing, landing page optimization, and design and copywriting as needed
Develop a thorough testing strategy, including audiences, campaign setup, messaging, platform, etc., in order to provide insights into Rook’s target market and efficacy of branding, as well as develop best practices for future marketing efforts
3 campaigns per month, launched on any combination of Facebook, Instagram, LinkedIn, and Twitter
Create and optimize a Hubspot automated email sequence
Weekly strategy phone call to go over campaign performance, strategy, and next steps. Regular phone, Zoom, and email availability throughout the week to collaborate with the Rook team.
Consulting and feedback on the other marketing assets the Rook team develops as needed
Monthly PDF report with key performance metrics
Develop two landing page variations per month. Content and design in collaboration with the Rook team
Three content pieces per month, such as a quiz, PDF, downloadable, etc. designed to generate leads. We will create content for these in collaboration with the Rook team
Google AdWords strategy and management
Launch up to two Google display or YouTube campaigns per month. These will primarily be used for retargeting purposes, but can later be utilized for cold audiences as the strategy is implemented.
Assist with the development of an influencer marketing strategy
Bi-weekly email marketing newsletter sent to database of leads
Create and manage social media organic content on Facebook, Instagram and LinkedIn. Three posts per week on each channel.
Print design for up to one direct mail piece per month
Sales team support: following up with leads via email (not automated)
Draft press releases as necessary

Cost:

Basic package: $3,000 per month

Mid-Level package: $4,500 per month

Comprehensive package: $6,000 per month

All packages based on a three month agreement.

Cost does not include ad spend which is paid directly to social media platforms.

About Ashby & Gabriel

We are a results-driven digital marketing agency. We take strategies that have been used to sell products, and craft them into tools that make impact. Our clients are addressing some of society’s most complex challenges, from poverty, to environmental justice, to relational health and natural disaster response. We support them with cutting edge, holistic digital strategies. We adapt the traditional agency model into a fresh approach that fits organizations who can’t be defined by old paradigms.

Key Information for Rook

Content Ideas

Utilize "Do I Qualify" feature for lead generation

Quiz: Do you know how to leverage your equity?

Webinar: Utilize the Rook team to create a recorded webinar

Audience Testing and Development

Upload and match existing database. This audience may not be available based on platform restrictions.

Utilize social media platforms to develop geographic, demographic, and interest-based audiences

Utilize tracking codes to retarget engaged audiences

Quality Over Quantity

The initial phase of Rook's marketing strategy will be focused on generating high quality leads that complete the application process. During this phase, we will rely heavily on testing to determine insights that will later be used for scaling.

Important Targeting Information for Rook

(Restrictions and Guidelines)

Case Studies

Meet Our Clients

Family and Relational Health

Community Disaster Response

South Florida Change Makers

Ecommerce for Social Good

Faith-Based Transformation

Digital Campaigns for Agencies and Publications