Digital Marketing: 5 Things I Wish I’d Known Earlier

We’ve been doing marketing now for the past five years. Hindsight is 20/20 and there are just some things you don’t know until you go through it. Here are some fundamental things about digital marketing I wish I knew when I started! 

How NFTs Could Revolutionize Nonprofit Fundraising

NFTs (Non-Fungible Tokens) have become a controversial facet of the cryptocurrency universe—most outsiders see them as silly and pointless, and many crypto insiders passionately despise them as a passing fad, a distraction to the true innovation cryptocurrencies offer.

Discover Your Brand’s Personality

The purpose of a brand’s personality is to connect and build relationships with customers. It’s an important step that helps your nonprofit distinguish itself from its peers because it’s a list of characteristics that are only true to you.

Managing A Marketing Budget? 10 Terrible Ways To Spend Your Money

The oh so controversial marketing budget. At most times, it seems like it’s never enough, and for others in your business, they may be asking, “What are we spending this money on?” Let’s talk through some terrible ways you can spend your marketing budget.

Do You Know Your Facebook Audiences?

When creating a Facebook campaign there are three different audiences you can target. Depending on your needs, all three can be utilized to get the most accurate targeting for your company.

3 Reasons Google Fonts Are A Brand’s Best Friend

Fonts are the backbone of a brand’s visual identity, but when there’s a big team working on a brand it can be hard to maintain visual consistency and ensure everyone is using the same fonts in their projects.

How To Select Your Campaign Objective On Facebook

NFTs (Non-Fungible Tokens) have become a controversial facet of the cryptocurrency universe—most outsiders see them as silly and pointless, and many crypto insiders passionately despise them as a passing fad, a distraction to the true innovation cryptocurrencies offer.