There are endless possibilities when it comes to logo design. The ultimate goal is to convey an organization’s message in the most creative and unique way possible. A logo is usually one of the first impressions of an organization, so it’s important to make it a memorable one.  While coming up with an amazing one of a kind logo, it is important to remember that the best logos are simple, memorable, appropriate, reproducible, timeless, and scalable.


Simplicity. This could easily be one of the most important things to remember when designing a logo. The best logos are often the most simple. Think of some of the most iconic logos of all time. The majority of these designs consist of simple shapes creatively combined together to convey an organization’s message. The logo usually does not have too many different colors, small details, or obscure typefaces. The best logos are easy to read and to recognize. When designing a logo, try to break elements down to their simplest form. If the logo can still be understood and recognized without certain elements, consider the possibility that those details could be unnecessary in the design. Experiment with subtracting and simplifying elements in the logo design process.


An organization’s logo is often what pops into a customer’s mind when thinking about that organization. A creative, one of a kind logo will set an organization apart from the competition. A great logo is impactful and will capture the viewer’s attention. Most people do not deeply analyze the details of the logos they see in their everyday life. Strive to make a logo that people will remember even if they only see it for a short amount of time!


A logo must be appropriate for the type of organization it is representing. A question to consider is: Who is the primary target market or audience? It is also helpful to recognize the organization’s style. Should the logo be more traditional or contemporary? Playful or formal? The logo should represent what is vitally important to the organization. 


A logo must be easily reproduced. It should look great whether it is used in print material or viewed on the web. Another element to consider is the cost to use the logo in different areas. Will it be more expensive to print the logo or use it on a t-shirt if there are numerous colors in the design? Would limiting the design to only one or two colors be better in the long run? It is also important to make sure that the design can work in black and white. The logo should not rely on color alone to be great.


It is important to make sure that the logo will not go out of style anytime soon. While experimenting with new styles and techniques can make for an exciting design, relying solely on trends can cause problems down the line. Trends come and go, so in order to avoid dealing with an outdated logo in a couple years, it’s best to keep it classic the majority of the time. 


Lastly, it is vital that a logo can be scaled up or down without losing any of the design elements. Most of the time, logos are fairly small. Tiny details will definitely not be seen or noticed when a logo is scaled down to its smallest size. This is where keeping the design simple pays off!

The goal of a logo is to convey an organization’s message effectively. Make an effort to pinpoint who the audience is and what makes the organization stand out. Get creative! Experiment with different ideas, styles, colors, and typefaces to create the most effective designs. And always remember to use your S.M.A.R.T.S.!