“2/3 of our first time guests during our first month said our social media is how they first heard about us and decided to visit.” -Brandon Sereg, Lead Pastor at Vibrant Church
Launching a church anywhere is challenging, but Vibrant launched in a county where fewer than 3% of the population regularly attends church. How did they overcome the odds and establish a church prepared to making a lasting impact in South Florida? What does it take to launch a church at that scale?
Vibrant worked with a team of partner organizations, along with 25 individuals who relocated to South Florida to plant the church, to create a holistic marketing strategy focused on building genuine relationships in the community. While our agency focused on digital campaigns, Vibrant also partnered with a direct mail agency, and committed themselves to relentlessly pursuing connections on the ground, from volunteer work to giving away groceries and setting up booths at local events.
Ashby & Gabriel created targeted digital campaigns to elevate and amplify their efforts, reaching over 187,000 people in the seven weeks leading up to their launch.
To find the right people in the Plantation area, we worked with Gloo, the world’s first data solutions platform built for personal growth and development. Gloo created audiences and reports to help us deeply understand the people of Plantation, including their demographics, needs and values.
“Vibrant Church signed up with Gloo with the objective of using data to inform the marketing strategy for their launch. They were looking for an agency that was educated on using Gloo’s data to inform target audiences and messaging. I have consistently been impressed with Ashby & Gabriel’s work in managing campaigns for our mutual clients and knew they were the right people for Vibrant’s launch. Ashby & Gabriel developed creative and copy that resonated with the target persona of Vibrant Church. The result was the right message reaching the right people and an incredible turnout on launch day!”
-Megan Wilt, Champion Success Manager at Gloo
Vibrant Church already had a clear mission: to help the people of Plantation live a better story. We partnered with Persaud Creative, who developed the Vibrant website and visual brand, to begin optimizing their message for social media.
“We needed to build recognition in Plantation, Florida for a brand new church and did not know the best way to get this done. Ashby & Gabriel was referred to us and we found them very eager to help us and educate us along the way. They put together a game plan for our needs, delivered what they promised and they were delightful to work with.” – Michael Persaud, Persaud Creative and Church Brand Guide
After taking the time to carefully analyze and understand Vibrant’s brand, and study the audiences created by Gloo, our team got to work generating compelling social media creative.
“Vibrant’s brand was built for social media success. With bright, scroll-stopping brand colors and strong video content, developing eye-catching designs was seamless.” – Rachel Thompson, Graphic Designer at Ashby & Gabriel
During the seven weeks leading up to launch day, we launched campaigns focused on three core goals:
Throughout campaign implementation, we refreshed the strategy with compelling video content developed by the Vibrant team. This video, featuring Lead Pastor Brandon Sereg, provided viewers with a clear idea of what to expect on launch day, from parking, to walking inside, to grabbing a cup of pour-over coffee. Content like this- which radiates authenticity and relational connection- goes a long way to make people comfortable taking a major step, like attending a new church for the first time.
Reached more than 187k people
Received over 66,822 post engagements
We generated 4,254 unique link clicks
More than 380+ attendees on launch day
